PARAMOUNT+
TASK: The sports marketing team needed assistance with strategy and copy to get new and existing users excited about CBS’ plethora of sports offerings.
PROCESS: Implemented copy strategy across paid, social and linear channels. Found fun and engaging ways topromote upcoming games, podcasts, tv series, etc.
RESULTS: By end of 2021, the platofrm had garnered a total of 56 million streaming subscriptions.